How it works.

What is Story-Driven Marketing? It is a process of using a single narrative to link your marketing for a product or service. This captures people's attention and stimulates engagement. We have a map to success, and we craft each campaign according to this same process. The beauty is that each narrative (campaign) is stand-alone without further commitment.

Craft the concept.

Our experienced team will work with you to craft a strong narrative for your brand.

From keyword research to storyboards, we aim to understand your audience and create a story for them.

We start by understanding your audience and what makes them tick. Then, we begin crafting a story that aligns with your objectives, appeals to your audience, and is consistent with your brand.

We do all the keyword searches so we can optimise our ability to be discovered. We create a storyboard and filming plan to capture the content required to create the campaign.

Create the content.

“Lights, Camera, Action.”

This is when we send the film crew to capture the content. We may be on location or in the studio, require actors or voice-over artists, or capture interviews. This is all done per the agreed-upon storyboard.

Copywriters will write the scripts to ensure the message is clear and concise, and graphic artists will prepare the logos and text designs.

The footage will then be edited per the narrative and broken into short-form cuts for use on the chosen media.

Tell the Story.

All stories need an audience, fortunately there are many platforms to reach them.

We will provide you with all of the support and training required to ensure your message reaches the right audience through your website, social media, email, and other channels.

Learn and Improve.

Even the best authors improve over time. This is why continued support is essential.

With the release of each narrative campaign, we will use reporting and analytics to help you understand the impact of these stories. We can make any tweaks or improvements to ensure you are always on track and achieving the results you want.